Auditing Eye Color

Is it normal for a tech magazine account rep (or anybody for that matter) to call someone and ask for the following:

• Address confirmation
• Email
  
• Fax number
• Amount we plan to spend on technical equipment this year
• Eye color - for auditing purposes

Eye color? What the freak kind of question is that? And is saying that it's "for auditing purposes" supposed to make it seem any more normal? If so, umm, it didn't work. Hmm, maybe she was just hitting on me...